Hello Niels ! Thank you for passing by, interesting questions ;)
Is content still King ?
Yes but with just content you can't go far..Technical SEO is getting more weight over time. Many websites are only investing on content, huge amount of articles..If you take a look on how these contents are performing with Ahrefs or other SEO tool, you will be surprised. The majority of contents on the web are getting 0 traffic. My advice : Content is good but don't put your eggs in the on basket. Invest on technical SEO, work to get natural Links, focus on answering searchers intents, stand out your contents with structured data, improve your website speed, think mobile, PPC, emailing and any other way to reach your customers online. And don't forget, offline stills important :)
What's your view on Server-rendered sites ?
Let's pray that the SSR server don't go down !
SSR can be a workaround for JavaScript websites but never a choice for a new project. However it is an upside down solution...If your business rely on SEO, try to avoid these technologies.
What's your view on AMP ?
AMP is a "SERP occupation" opportunity with some features (carousel, news etc).
AMP is not ok with web concept and standards.
AMP is not for speed as they try to market it, so if your website is slow optimize it instead of implementing AMP.
strategy to keep a proper balance between having a lighter page load vs feature bloat
Defining performance budgets is one of working strategies for that.
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Hello Niels ! Thank you for passing by, interesting questions ;)
Is content still King ?
Yes but with just content you can't go far..Technical SEO is getting more weight over time. Many websites are only investing on content, huge amount of articles..If you take a look on how these contents are performing with Ahrefs or other SEO tool, you will be surprised. The majority of contents on the web are getting 0 traffic. My advice : Content is good but don't put your eggs in the on basket. Invest on technical SEO, work to get natural Links, focus on answering searchers intents, stand out your contents with structured data, improve your website speed, think mobile, PPC, emailing and any other way to reach your customers online. And don't forget, offline stills important :)
What's your view on Server-rendered sites ?
Let's pray that the SSR server don't go down !
SSR can be a workaround for JavaScript websites but never a choice for a new project. However it is an upside down solution...If your business rely on SEO, try to avoid these technologies.
What's your view on AMP ?
AMP is a "SERP occupation" opportunity with some features (carousel, news etc).
AMP is not ok with web concept and standards.
AMP is not for speed as they try to market it, so if your website is slow optimize it instead of implementing AMP.
strategy to keep a proper balance between having a lighter page load vs feature bloat
Defining performance budgets is one of working strategies for that.