SEO consultant mission is about to recommend things he/she believes will work for the customer goals. At the end of the day, SEO, with other channels should help increase business growth (it could be data, money or reputation). According to business goals, KPIs should be set and followed.
IMHO SEO could help with conversion but not the first responsible for it..conversion optimization is another "job". However, SEO should increase qualified trafic and not just organic trafic that never convert because it answer other intent.
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Good question Joshua.
SEO consultant mission is about to recommend things he/she believes will work for the customer goals. At the end of the day, SEO, with other channels should help increase business growth (it could be data, money or reputation). According to business goals, KPIs should be set and followed.
IMHO SEO could help with conversion but not the first responsible for it..conversion optimization is another "job". However, SEO should increase qualified trafic and not just organic trafic that never convert because it answer other intent.