Keeping the UI Fast
For the frontend, I went with React and Tailwind CSS. Instead of pulling in heavy charting libraries that bloat the bundle size, I wrote custom lightweight SVG generators for the funnel visualizations. This kept the entire site's initial load size under 45kb gzipped, making it load almost instantly.
If you are tired of heavy analytics dashboards and just want a fast, clean way to calculate your conversion rates, model your funnels, and test significance, try it out at simplifyconversion.com. I would love to hear your feedback on the math implementation or the UI!
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