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Maggy Renoux
Maggy Renoux

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How do I build multi-touch attribution for Pardot forms in Salesforce?

I’m working with Pardot and Salesforce and trying to build a simple multi-touch attribution setup.
Right now, I can track the lead source, but I have no real visibility into the full user journey — especially across multiple sessions.

I’d love to capture more touchpoints before someone submits a form. Has anyone figured out a good way to do this? Maybe something using GA4 or browser tracking?

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