We said something in the job description that I want to expand on: we've got quietly good at what we do, and we don't talk about it.
It's true. We've had some amazing projects and some amazing partners. But like most businesses over the last few years, we've spent a lot of that time just surviving. When the work comes in, we're heads-down doing the best job we possibly can. Partly because we want to produce work we're proud of. Mostly because we love doing it.
What we're not so good at is talking about what we've done. Every hour spent talking about the work is an hour not spent doing it, and given the choice, we'll pick the work every time.
But you can't run a business like that. Not one with ambitions to grow, and we've always had those.
Where AI fits in this
Don't get us wrong, we're technologists. We're a Digital Innovation & AI company. We have all the gadgets, all the subscriptions, different models for different jobs. We build our own tools. We watch what everyone else is doing.
But for us, AI plays an assistive role. Nearly everything we've done with it internally amounts to the same thing: getting the parts of the job out of the way that stop the human problem-solving. It's not a stand-in for creativity or thinking. It removes the burden around them, so we can spend more time doing the part we love. Which, conveniently, is also the part we're best at.
And that goes beyond the innovation work itself. It comes down to how we want to operate as a business too.
The content dilemma
Everyone's producing content with AI now. We've experimented, of course we have. But we never went whole hog in either direction.
We never had the time or headspace for fully human-crafted content. And we had reservations about fully machine-generated content that our experiments confirmed. Every time we read it back, something was missing. It didn't speak like us. We didn't feel proud of it. So we didn't publish it.
What we did instead
Over the past year or so, quietly, in between projects, we built the runway. A content strategy. Internal systems and documentation. A publishing engine. A way of working.
This isn't a case of "we tried AI, it didn't work, let's hire someone." This role has been part of our plans from the start. We just couldn’t fill it before we were ready, and now we are. We've matured as a business. We know our brand. We know our voice. Whoever takes this on won't be starting from scratch. There's more waiting for them than they'd probably expect.
Where it goes
The role starts small. But there's no limit to where it could go: how we grow a content team, how we shape the strategies around the way we talk about ourselves and what we do. We'd love to find someone with the ambition to take that on and help guide where it should go.
It's taken years to get to this point. That's the honest version of why we're hiring now.
If that sounds like your kind of thing, the job description has the details.
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