Why You Should Create a Telegram Channel — Social Media Marketing Trend 2026

Here are 3 clear signals why Telegram will be a social media marketing trend in 2026 — and why you should create a Telegram channel right now.

I’m Maria, and I run several Telegram channels that bring clients and generate income every day.

If you haven’t started your own channel yet — this is your sign to do it.

The Interest in Creating a Telegram Channel Is Exploding

I work in the Telegram marketing sphere and see more and more businesses and small creators launching Telegram channels.

And the data proves it:

In 2025, Telegram ranked among the Top 10 most downloaded apps worldwide, surpassing 200 million new downloads across all app stores.

Since 2022, more than 2 million new channels have been created every year, according to tgstat data.

Google Trends shows rising interest in “Telegram” and “Telegram channels” — worldwide and especially in countries like the UK.

For businesses, creators, and indie hackers — now is the best time to create your Telegram channel and make it part of your social media strategy.

The platform is growing fast — yet it’s not overcrowded.

Telegram Is Becoming a Super-App

Telegram isn’t just a messenger anymore — it’s becoming a full-scale super-app that combines entertainment, payments, and business.

Today, inside Telegram, users can:

Play games
Watch videos
Shop and pay for products — all inside one app

I think Durov also has ambitions to turn Telegram into a video platform. About a year ago, he wrote: “Big day today — Telegram has taken its first step toward becoming a video platform,” and announced new features that make watching videos on Telegram more convenient.

Anyway Telegram channels are a key part of this ecosystem: they let companies and small creators build brands, communicate with their audience, and sell products and services.

Telegram Is Turning Into a Hub for Business

Telegram has officially launched Telegram Business — tools that automate messages, handle customer support, and simplify communication.

It’s quickly becoming a place where companies and creators can sell, advertise, and grow communities.

Here’s what makes Telegram powerful for indie hackers:

Direct reach — no algorithms or shadow bans.
Ads that convert — you can promote your channel to a relevant audience inside Telegram.
Bots for everything — from analytics to CRM and payments.
Crypto & payments — Telegram has integrated TON and other payment systems, letting customers pay directly in-chat.

In short, Telegram is evolving into a marketing and business platform — not just a chat app.

Starting your channel now gives you a head start while others are still “thinking about trying Telegram.”