Integrated omni-channel gift card solutions are now available to Epos Now’s global retail and hospitality base.
Epos Now, a global leader in cloud-based point-of-sale (POS) and business management software, is excited to announce their strategic integration partnership with Factor4. This collaboration brings Factor4’s robust gift card technology directly into the Epos Now Marketplace, offering merchants a sophisticated tool to capture new revenue streams and foster long-term customer retention.
By embedding Factor4’s capabilities into the Epos Now platform, merchants can now launch professional, multi-channel gift card programs without the need for fragmented third-party systems. This integration allows for the seamless sale and redemption of both physical and digital gift cards, fully synced with Epos Now’s core inventory and reporting modules.
Empowering Growth Through Integrated Loyalty
In today’s competitive landscape, gift cards serve as a critical entry point for new customers. This partnership ensures that Epos Now users can manage their entire gift card lifecycle through a single, intuitive interface.
"Our goal at Epos Now is to provide a future-proofed platform that does more than just process transactions," says Joe Squire, Marketing Director at Epos Now. "Integrating with Factor4 allows our merchants to tap into the gift card market with ease. The aim is to optimise our loyalty offering; letting business owners focus on delivering great experiences while the system handles the tracking and reporting."
Key Advantages for Epos Now Merchants:
- Omni-channel Ready: Sell and redeem gift cards effortlessly across all touchpoints, whether in-store or through an online storefront.
- Automated Reporting: Factor4’s data flows directly into Epos Now’s real-time dashboards, providing instant visibility into card balances, redemptions, and liability.
- Rapid Onboarding: Merchants can activate the Factor4 app within the Epos Now marketplace and begin issuing cards almost immediately with minimal staff training.
- Enhanced Retention: Leverage physical and digital cards to bring customers back, increasing the "lifetime value" of every shopper or diner.
“Partnering with Epos Now enhances the overall value we provide to merchants by giving them access to a world-class POS system with an industry-leading gift card solution,” said Dan Battista, CEO of Factor4. “We’re thrilled to offer this integration to Epos Now’s diverse merchant base, empowering businesses to drive revenue and operational efficiency.”
About Epos Now
Epos Now is a global fintech leader providing cloud-based POS solutions to over 100,000 merchants across 70+ countries. By integrating payments, inventory, and a vast marketplace of third-party apps, Epos Now helps SMBs streamline operations and remain competitive in a digital-first world. Learn more at eposnow.com.
About Factor4
Factor4, LLC is a leading provider of gift card and loyalty program solutions. The company’s multi-channel technology platform is designed to help merchants increase sales and customer frequency. With a focus on reliability and affordability, Factor4 supports thousands of locations across the retail and hospitality sectors.
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