A business is defined by the logo that represents it. Having a neat and appealing logo can reel in a huge audience. Irrespective of the quality of your services, the first impression is always given by your company logo. Companies like Facebook, McDonald’s etc., have a dominant logo that defines them majestically.
Here are 4 mistakes you should avoid when you hire a logo designer:
1) Hiring Friends: A common mistake people make while getting a logo designer, is giving the job to their friends or relatives in an attempt to get it done at an affordable or budget friendly. There will always be a difference between them and professional. A logo is of paramount importance, and getting it made in the proper place is necessary! Although giving the job to an acquaintance might seem tempting, it'll prove costly down the line.
2) Going Overboard: A logo should be crisp and relatable to your company. Predominantly, a logo either contains the name or the service provided. Don't hire a painter when what you need is branding. Designing a logo takes time, don't usher the process. Ensure the process happens at a healthy rate and give it the necessary time.
3) Improper Conveyance: When you are assigning a design task, ensure you describe it down to the smallest detail. Designing is a very important process and your designer should know all the details your business represents and your brand needs.
4) Keep it Simple: Companies like Nike, Adidas etc., have simple and crisp logos, yet they are hugely valuable and effective at their job. The idea of designing is to keep it minimal and to the point. When you're tasking your logo designer with a requirement, make sure the outcome is simple yet appealing.
When it comes to branding, make sure it is nothing short of stellar. Get it done by the Best Logo Design Company in Singapore - Openwave! We will deliver an impeccable logo for your business, at an incredibly affordable rate! Call us today to know more.