Building on the post Who are our customers in Mindful Minutes product's journey?, a detail we have on our customers is whether they have set a daily remainder to use the Mindful Minutes application or not.
This is a simple notification with encouraging words on the importance of meditation, a remainder to breathe, and reminding them to not break their streak among other positive words. Below are some examples:
Ever since its introduction, there has not been any analysis to see if the feature has a positive impact on the company's revenue. So, this article will do just that.
Insights
- As anyone would have guessed Yes. Within the remainder on group, most of them continued to use the application.
- There is a sharp dropoff by the 1st week. A few questions comes into mind.
- Is the feature available for during a 7-day trial period for new users? (As this simulates such a situation)
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