Summer is just around the corner, count down in less than 2 weeks and by now, most companies are already out with good deals on their products. Unfortunately, my fictional company was dealing with other issues, so they are now in action and are hurriedly preparing to slash prices of their products for their customers.
The Marketing Department is excited about this, and the Chief Marketing Officer (CMO) wants the plan completed by end of week. During the first meeting of the team setup to draw the plan, the senior data analyst was asked "Which category of products should we concentrate on based on the sales data your team has collected?".
He answered, "Should we have the summer sale in the first place?". "Because because", muttered the CMO.
"Let me share a simple analysis of revenue grouped by seasons for 2024 and 2023", the analyst said in response to his own question.
"Gross Merchandise Volume is at the highest during the Summer for the past 2 years. Should we not rather boost sales in other seasons?"
"But we will be the only company without a sale, how do you think we will be perceived in the eyes of the public: a company that does only wants money", the CMO interrupted the analyst. "Last quarter financials, showed that a third of our customers purchased more than once within that period."
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