A couple of things on that, there's this weird psychological principle (I forget the name) where people are just genuinely interested in people. So we all find ourselves kind of boring but we want to peek into the lives of others just for the sake of it.
The other thing I was going to say is that running your SaaS or Educational brand page as more of a media company (in your case reporting on all things AWS and providing value there) is something I've seen a few companies execute really successfully, and even on Instagram. If I can find some links, I'll send them over. It's what I'm doing here!
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