Most users will abandon your app after a single use. That’s why providing a smooth user experience should be among your top priorities. Moreover, each dollar invested in usability could return as much as $100. And the first step towards improving your UX is running usability testing.
Usability testing (aka UX testing) allows you to see how easy your website or mobile app is to use. By observing how real users interact with your product, you can discover the issues that prevent them from fully enjoying the experience.
Familiarity with the system or love for certain features might cause the development team to overlook some UX gaps. That’s why testing your app with real users, not developers or good friends, is an absolute must for any business.
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