Let me start with the basics. I have heard business owners throw around this word multiple times without having any idea of what it means. So, let us understand what backlinks are.
A backlink is simply a link on someone else’s website that points to a page on yours. That’s it. If a food blogger writes about the best local restaurants and links to your café’s website, you’ve just earned a backlink. If a national news outlet covers your product launch and drops a link to your homepage, that’s a backlink too.
Backlinks are also called “inbound links” or “incoming links.”
Now, here’s where it gets interesting. When Google’s crawlers roam the internet, they don’t just read the content on your page. They follow the links connecting one site to another. And every time they find a link pointing to your website, they essentially record it as a vote. Think of it this way: whenever a politician wins with a large number of votes, you think this person must be trustworthy because so many people voted for him. A similar thing happens to websites: the more backlinks they get, the more trustworthy they seem, and the higher their ranking is.
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