Heated Rivalry fleece lands on pre‑order: Province of Canada’s Canadian‑made jacket finally available

#releasethefleece #heatedrivalry #provinceofcanada

Fans’ Social Surge Forces Canadian Label to Release Coveted Fleece

The moment Shane Hollander appeared in a Team Canada fleece during episode 2 of Crave’s Heated Rivalry, a wave of #ReleaseTheFleece posts surged across social media. Responding to the groundswell, Province of Canada—a Toronto‑based label founded by Jeremy Watt and Julie Brown—has opened pre‑orders for the officially branded Heated Rivalry fleece, marking the first Canadian‑made production of the garment.

Key Takeaways

Immediate fan reaction: A brief on‑screen cameo sparked a viral demand, trending under #ReleaseTheFleece on multiple platforms.
Rapid label response: Province of Canada announced pre‑orders within days, underscoring the label’s agility in capitalising on pop‑culture moments.
Domestic manufacturing: The fleece will be produced in Canada, aligning with the brand’s commitment to local sourcing and ethical production.
Limited‑run appeal: Early pre‑order availability positions the jacket as a collector’s item for both fashion enthusiasts and Heated Rivalry fans.
Strategic partnership: The collaboration bridges Canadian television content with homegrown apparel, reinforcing a growing trend of cross‑industry marketing.