Most early-stage founders rush into ads the moment their product is live.
It makes sense — you’re excited, the website is finally up, your MVP is functional, and you're ready to show the world what you’ve built.
So, you throw $500 at Facebook or Google and hope for magic.
Instead, you get 100 clicks, maybe a couple of confused messages, and zero real traction.
Sound familiar?
Here’s the hard truth:
Your product probably isn’t the problem.
Your strategy is.
This is incredibly common — especially for non-tech founders or indie developers who are building something great, but haven’t really thought about the journey after someone lands on the site.
Traffic isn’t the issue. Clarity is.
If your landing page doesn’t speak to the right person...
If your product positioning is vague...
If your messaging is generic...
...then no amount of ad spend will fix that.
What I Learned (the hard way):
After burning through some ad money with very little to show for it, I decided to take a step back.
I stopped pushing more traffic and started asking better questions:
Who exactly am I talking to?
What do they actually need to hear?
Does my site make sense to someone seeing it for the first time?
What am I asking them to do?
That’s when I found Effeect — a creative digital marketing agency that helps startups and creators grow with real strategy.
They helped me clean up my messaging, rework the structure of my landing page, and build a content flow that actually converts.
Before them, I was just “posting more.” After working with them, I finally had a plan — and the results showed.
So here’s my advice:
If you’re a founder, indie hacker, or solo builder:
Don’t rush to ads without a clear brand message
Focus on consistency, not just volume
Fix your funnel before fueling it with paid traffic
Strategy beats tactics — every time
There are a lot of people who can run your ads. Very few will help you build a foundation that actually works.
If you’re ready to grow with clarity, I highly recommend checking out Effeect. They're creative, strategic, and actually care about results.
Top comments (0)