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re: What is the role of a developer advocate? VIEW POST

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re: Thanks for the clear and crisp explanation Michael. DA sounds exciting. One thing which I don't get is, at what stage will a product startup requ...
 

You're welcome and that's an excellent question—when does it make sense to have dedicate DA position? When I joined the start-ups they were well funded (B/C round) and had some 130 and 80 people respectively there. Initially, the DA role would likely be taken care of by the CTO (if you're dealing with a dozen of employees) but at some point it pays off to have a dedicated person for this role. Think about it this way: somewhere in your journey the CTO will stop doing daily engineering management and a dedicated VP of Engineering is hired to take care of this task, freeing up the CTO to focus on strategic decisions and activities. Maybe this is also the right size of the company to either find a developer in-house with great people skills and who likes to present, produce technical content, etc. who takes on the role of a DA or maybe you look externally in places like devrel.net.

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