Newcomer's Guide to Registering a TikTok Shop

Currently, TikTok Shop has become a popular shopping platform, and many consumers are eager to embark on their entrepreneurial journey here. So, for beginners, how can one register a TikTok Shop? Pay close attention next!

1. Preparations before Registration

Essential Materials

• Business License: It can be a business license of an enterprise that has been registered for at least 14 days, or a business license of a self-employed individual that has been registered for at least 6 months. This is an important document to prove your business identity, and it is crucial to ensure that it is within the validity period.
• Legal Person's ID Card: Provide a clear scanned copy or photo of the legal person's ID card for identity verification.
• Contact Information: Prepare an internationally recognized email address, such as GetMX, and a valid phone number. There are many benefits to registering with an email. For example, GetMX is a corporate domain email with high credibility, stable servers, and it won't have issues like email loss or delayed receipt. Moreover, it has a powerful spam filtering function, which can reliably receive TikTok verification emails, password reset emails, etc. In contrast, emails like Outlook are often misused, and users may frequently fail to receive emails, and their accounts may even be stolen. The phone number is mainly used for account security verification and password retrieval.
• Payment Receiving Account: Accounts such as WorldFirst, Airwallex, and PingPang are all payment receiving accounts supported by TikTok Shop. Prepare the relevant account information in advance.
  • Understanding E-commerce Experience Requirements (in Some Regions)
• If you want to enter the US cross-border store, you need to have operating experience on major US cross-border platforms, such as Amazon, eBay, and Etsy, etc., and the GMV of a single store in the past year should be at least $2 million.
• If you want to enter the Southeast Asian cross-border store, you need to have operating experience on a third-party e-commerce platform under the same business license or the same legal person. It is recommended that the comprehensive score of the third-party platform store is greater than or equal to 4.3 or the positive review rate is greater than or equal to 90%.

2. Registration Process

• Visit the Official Website: Open your browser and go to the official website of TikTok Shop's cross-border e-commerce.
• Click to Register: Find the "Register" button on the official website page and click it to enter the registration page.
• Select the Registration Method: Here, you can choose to register with a domestic/overseas mobile phone number or email. Let's take the registration with GetMX as an example. Enter the prepared GetMX address, then click "Send Verification Code", and then check the verification code in your email and enter it for verification.
• Set a Password: Set a strong password that contains letters, numbers, and special characters, and confirm the password again to ensure the security of the account.
• Agree to the Terms: Carefully read the relevant terms and conditions of TikTok Shop. After confirming that there are no objections, check the box to agree, and then click "Submit" to complete the account registration.

3. Subsequent Steps

• Log in to the Account: Return to the login page of the TikTok Shop official website, enter the email address and password used during registration, and click the "Login" button to enter the store management backstage.
• Select the Market: On the market selection page of the store management backstage, select the selling country you hope to open according to your business plan, such as the Southeast Asian market (Thailand, Malaysia, Vietnam, Singapore, Philippines, etc.) or the European market (the UK, etc.).
• Upload Documents and Authentication: Upload materials such as the business license and the legal person's identity certificate according to the system prompts. If you have proof of e-commerce platform experience, you can also upload it together. At the same time, fill in the enterprise information, including the store name (which needs to be filled in English and should be unique across the entire network), store introduction, operation address, and other basic information. Also, select the main business category, fill in the product information, and set the warehouse information, including the shipping warehouse and contact information. If there is a return warehouse, it also needs to be filled in.
• Complete the Store Information: Complete detailed information such as the store logo, store introduction, and contact information. Set the payment method, bind a valid payment receiving account, set the logistics template, and ensure that the logistics channels are unobstructed.
• Upload Products: On the product management page, click the "Upload Product" button, fill in information such as the product name, description, price, inventory, and pictures, and ensure that the product information is true and accurate and complies with the product specifications of the TikTok platform.
• Set Marketing Activities: According to your own business needs, set up marketing activities such as store coupons and full reduction activities, formulate reasonable promotion strategies, and attract users to make purchases.

4. Precautions

• Payment of Security Deposit: The amount of the security deposit varies by region. The security deposit for Southeast Asia is $90 per store, and the security deposit for the US is between $2,000 and $5,000. Failure to pay or insufficient payment will affect product release and influencer binding. Violations will result in deductions from the security deposit. If the conditions are met, you can apply for a refund of the difference or the entire security deposit.
• Store Review and Operation: After submitting the relevant materials, the official will conduct a manual review, and the review result will be notified by email. If the application is rejected, check the reasons in the email, make corrections, and resubmit for review. After the store passes the review, products need to be listed within 2 days. Otherwise, the official will determine it as an inactive seller and close the store.
• Comply with Platform Rules: Strictly abide by all the rules of the TikTok platform, including product release rules, marketing activity rules, etc., to avoid penalty-causing violations and ensure the long-term and stable development of the store.