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Michael

Pro Developer & n8n Guru. Deep-diving into AI, system architecture, and building data-driven engines. I write about creating scalable automations with n8n and the modern tech stack.

Beyond Zapier: Architecting a Bulletproof CRM & Marketing Automation Sync

Beyond Zapier: Architecting a Bulletproof CRM & Marketing Automation Sync

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4 min read
Debugging Your Growth Engine: 6 B2B Strategies for Thriving in Economic Uncertainty

Debugging Your Growth Engine: 6 B2B Strategies for Thriving in Economic Uncertainty

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4 min read
Your Tech is Solid, But Your Brand is a Buggy Monolith. Let's Refactor.

Your Tech is Solid, But Your Brand is a Buggy Monolith. Let's Refactor.

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4 min read
Hacking B2B Sales: 5 AI Integrations to Automate Your Pipeline & Crush Quotas

Hacking B2B Sales: 5 AI Integrations to Automate Your Pipeline & Crush Quotas

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5 min read
Content ROI for Engineers: Deconstructing the B2B Marketing Black Box

Content ROI for Engineers: Deconstructing the B2B Marketing Black Box

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5 min read
Automating 'Smarketing': How to Code Your Way to a Unified Revenue Engine

Automating 'Smarketing': How to Code Your Way to a Unified Revenue Engine

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4 min read
Churn is a Bug, Not a Feature: 7 Retention Hacks for B2B SaaS Builders

Churn is a Bug, Not a Feature: 7 Retention Hacks for B2B SaaS Builders

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5 min read
Build Your B2B Go-to-Market Machine: An Engineer's Guide to Account-Based Marketing

Build Your B2B Go-to-Market Machine: An Engineer's Guide to Account-Based Marketing

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5 min read
Code, Customers & Conversion: Deconstructing 7 B2B SaaS Video Testimonials

Code, Customers & Conversion: Deconstructing 7 B2B SaaS Video Testimonials

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5 min read
Beyond `console.log('Great Product!')`: Architecting B2B Testimonials That Actually Convert

Beyond `console.log('Great Product!')`: Architecting B2B Testimonials That Actually Convert

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4 min read
Code vs. Camera: Dissecting Video Testimonials & Case Studies for B2B Conversions

Code vs. Camera: Dissecting Video Testimonials & Case Studies for B2B Conversions

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4 min read
Hacking Social Proof: An Engineer's Playbook for Automated Video Testimonials

Hacking Social Proof: An Engineer's Playbook for Automated Video Testimonials

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4 min read
Your Video Testimonials Are Wasted. Deploy Them Here for Max B2B Lead Gen (Not Your Homepage).

Your Video Testimonials Are Wasted. Deploy Them Here for Max B2B Lead Gen (Not Your Homepage).

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4 min read
Hacking B2B Trust: The Engineer's Playbook for High-Impact Video Testimonials

Hacking B2B Trust: The Engineer's Playbook for High-Impact Video Testimonials

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5 min read
Hacking the Sales Funnel: How Video Testimonials Function as a Trust API

Hacking the Sales Funnel: How Video Testimonials Function as a Trust API

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3 min read
The Niche B2B SEO Playbook: Attract Developers, Not Just Clicks

The Niche B2B SEO Playbook: Attract Developers, Not Just Clicks

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4 min read
How to Instrument Your B2B Stack with AI (Without the Marketing Fluff)

How to Instrument Your B2B Stack with AI (Without the Marketing Fluff)

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4 min read
The B2B Retention Playbook: A Developer's Checklist to Slash Churn and Maximize LTV

The B2B Retention Playbook: A Developer's Checklist to Slash Churn and Maximize LTV

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5 min read
De-Silo Your Revenue Engine: A 5-Step Playbook for Aligning Sales & Marketing APIs

De-Silo Your Revenue Engine: A 5-Step Playbook for Aligning Sales & Marketing APIs

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5 min read
Beyond the Changelog: Engineering Your Blog for B2B Thought Leadership

Beyond the Changelog: Engineering Your Blog for B2B Thought Leadership

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5 min read
Compiling a Lead Funnel: 10 High-Impact B2B Lead Gen APIs & Tactics for Tech Builders

Compiling a Lead Funnel: 10 High-Impact B2B Lead Gen APIs & Tactics for Tech Builders

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5 min read
Stop Spraying and Praying: An Engineer's Guide to Account-Based Marketing

Stop Spraying and Praying: An Engineer's Guide to Account-Based Marketing

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5 min read
The Content Stack: A Developer's Guide to Architecting a B2B Funnel

The Content Stack: A Developer's Guide to Architecting a B2B Funnel

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4 min read
Hacking Your Funnel: A Developer's Guide to Architecting a B2B Lead Machine in 2024

Hacking Your Funnel: A Developer's Guide to Architecting a B2B Lead Machine in 2024

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5 min read
Fork This: The Open-Source B2B Marketing Plan for Developers

Fork This: The Open-Source B2B Marketing Plan for Developers

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4 min read
Beyond Vanity Metrics: 7 B2B Marketing KPIs You Can Query Like an API

Beyond Vanity Metrics: 7 B2B Marketing KPIs You Can Query Like an API

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6 min read
Stop Casting a Wide Net. Start Spear-Phishing: A Developer's Guide to Account-Based Marketing

Stop Casting a Wide Net. Start Spear-Phishing: A Developer's Guide to Account-Based Marketing

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5 min read
Content Mapping as a State Machine: Architecting the B2B Buyer Journey

Content Mapping as a State Machine: Architecting the B2B Buyer Journey

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4 min read
Debugging Your B2B Sales Funnel: 5 Patches for Common Conversion Leaks

Debugging Your B2B Sales Funnel: 5 Patches for Common Conversion Leaks

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5 min read
Your B2B Funnel is Leaking Memory: 7 Costly Pitfalls to Patch Now

Your B2B Funnel is Leaking Memory: 7 Costly Pitfalls to Patch Now

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6 min read
Reverse-Engineering Vercel: The Go-to-Market Playbook That Won the Frontend

Reverse-Engineering Vercel: The Go-to-Market Playbook That Won the Frontend

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5 min read
From Noise to Signal: How a B2B SaaS Boosted Lead Conversion by 240% with a Single API Endpoint

From Noise to Signal: How a B2B SaaS Boosted Lead Conversion by 240% with a Single API Endpoint

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4 min read
APIs are the New Sales Demos: The Unfiltered State of B2B Tech in 2024

APIs are the New Sales Demos: The Unfiltered State of B2B Tech in 2024

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4 min read
Beyond Regex A Developer's 5-Step Playbook for Smart Ticket Triage

Beyond Regex A Developer's 5-Step Playbook for Smart Ticket Triage

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5 min read
Beyond Pinecone: A Developer's Deep Dive into the Top 10 Vector Databases for GenAI in 2024

Beyond Pinecone: A Developer's Deep Dive into the Top 10 Vector Databases for GenAI in 2024

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7 min read
MichaelAI vs. CogniFlow: A Developer's No-BS Guide to Enterprise AI Platforms

MichaelAI vs. CogniFlow: A Developer's No-BS Guide to Enterprise AI Platforms

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5 min read
10 Experts Reveal the Code-Red B2B Blunders Sabotaging Your Online Strategy

10 Experts Reveal the Code-Red B2B Blunders Sabotaging Your Online Strategy

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5 min read
The Engineer's Go-to-Market Checklist for B2B Product Launches

The Engineer's Go-to-Market Checklist for B2B Product Launches

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4 min read
Beyond Autocomplete: Michael AI vs. The Competition — An Engineer's Breakdown

Beyond Autocomplete: Michael AI vs. The Competition — An Engineer's Breakdown

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4 min read
Your Lead Funnel is Leaking Junk: 7 Engineering Strategies for High-Quality B2B Prospects

Your Lead Funnel is Leaking Junk: 7 Engineering Strategies for High-Quality B2B Prospects

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5 min read
Beyond the Buzz: 5 B2B Tech Shifts Actually Worth Your Commits

Beyond the Buzz: 5 B2B Tech Shifts Actually Worth Your Commits

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6 min read
The B2B Case Study as a Data Structure: A Developer's Template for Showcasing Success

The B2B Case Study as a Data Structure: A Developer's Template for Showcasing Success

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4 min read
Your B2B Content Funnel is a Leaky API. Here's How to Patch It.

Your B2B Content Funnel is a Leaky API. Here's How to Patch It.

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4 min read
Ditch the Vanity Metrics: The B2B KPIs That Actually Compile to Revenue

Ditch the Vanity Metrics: The B2B KPIs That Actually Compile to Revenue

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5 min read
Beyond `{firstName}`: Engineering a Scalable B2B Personalization Engine

Beyond `{firstName}`: Engineering a Scalable B2B Personalization Engine

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4 min read
Hacking B2B Growth: A Developer's Playbook for Engineering a LinkedIn Funnel

Hacking B2B Growth: A Developer's Playbook for Engineering a LinkedIn Funnel

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5 min read
Refactoring Your B2B SEO: An Engineer's Guide to High-Value Lead Generation

Refactoring Your B2B SEO: An Engineer's Guide to High-Value Lead Generation

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5 min read
Your Tech Blog is Leaking Leads: 7 High-Signal B2B Content Formats That Actually Convert

Your Tech Blog is Leaking Leads: 7 High-Signal B2B Content Formats That Actually Convert

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4 min read
ABM as an Algorithm: A Developer's Guide to Hacking B2B Sales

ABM as an Algorithm: A Developer's Guide to Hacking B2B Sales

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4 min read
The B2B Sales Funnel as an API: A Developer's Blueprint for Long Sales Cycles

The B2B Sales Funnel as an API: A Developer's Blueprint for Long Sales Cycles

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4 min read
Stop Guessing: A Developer's Guide to Hacking B2B Content ROI

Stop Guessing: A Developer's Guide to Hacking B2B Content ROI

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5 min read
Your Churn Rate is a Bug, Not a Feature: A Dev's Guide to Retention Engineering

Your Churn Rate is a Bug, Not a Feature: A Dev's Guide to Retention Engineering

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4 min read
From PDF to Pipeline: A Developer's Playbook for Hacking B2B Content Strategy

From PDF to Pipeline: A Developer's Playbook for Hacking B2B Content Strategy

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5 min read
Leaky Funnel? Patch It with a Content API: A Developer's Guide to Smarketing

Leaky Funnel? Patch It with a Content API: A Developer's Guide to Smarketing

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5 min read
Beyond Keywords: 5 Advanced SEO Plays for B2B Tech in Niche Markets

Beyond Keywords: 5 Advanced SEO Plays for B2B Tech in Niche Markets

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5 min read
The Case Study as an API: A Developer's Blueprint for Converting B2B Leads

The Case Study as an API: A Developer's Blueprint for Converting B2B Leads

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4 min read
Deconstructing B2B Marketing ROI: The Formulas & Code You Actually Need

Deconstructing B2B Marketing ROI: The Formulas & Code You Actually Need

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4 min read
Your `while(true)` Email Loop is Broken: 5 B2B Nurturing APIs for Complex Tech Sales

Your `while(true)` Email Loop is Broken: 5 B2B Nurturing APIs for Complex Tech Sales

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4 min read
Stop the API-Breaking Changes: A Developer's Guide to Smarketing

Stop the API-Breaking Changes: A Developer's Guide to Smarketing

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4 min read
The LinkedIn B2B Playbook: 5 Data-Driven Strategies for Engineering High-Quality Leads

The LinkedIn B2B Playbook: 5 Data-Driven Strategies for Engineering High-Quality Leads

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5 min read
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