How often do you deal with questions of the ethics of techniques?
Is there an imbalance in effectiveness between ethical (White-Hat), and unethical (Black-Hat) SEO techniques? To give an example: will keyword stuffing and link farming give an advantage you can't otherwise get without these generally accepted unethical techniques?
The question of ethics is recurrent in search / ORM (Online Reputation Management) industries.
Let's see the big picture...is having one big search engine ethical ?
It is complicated to evaluate this...undetected black hat techniques give obviously advantage. Barrier between ethical and unethical SEO techniques are difficult to determine. Example : Your friend works as journalist in a big online magazine..helps you to get featured + a backlink to your website.
For further actions, you may consider blocking this person and/or reporting abuse
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The question of ethics is recurrent in search / ORM (Online Reputation Management) industries.
Let's see the big picture...is having one big search engine ethical ?
It is complicated to evaluate this...undetected black hat techniques give obviously advantage. Barrier between ethical and unethical SEO techniques are difficult to determine. Example : Your friend works as journalist in a big online magazine..helps you to get featured + a backlink to your website.