Amex’s 12-Year GBT Hold Reveals Survival Bet on Business Travel

American Express’s 12-year hold on GBT was a strategic survival bet against tech disruption and margin pressure in corporate travel.

Key takeaways

• American Express’s 12-Year Grip on GBT Wasn’t About Loyalty—It Was About Survival
• No Fortune 500 firm keeps a non-core asset for twelve years unless there’s something deeper at play. American Express’s long ownership of Global Business Travel (GBT)—...
• This story isn’t just about balance sheets or deal timelines. It’s about how a blue-chip brand wrestled with the reality that business travel—a once-reliable revenue s...
• Strategic Rationale: Why Amex Stuck With GBT Far Longer Than Wall Street Expected

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Canonical source: https://mlxio.com/business/amex-12-year-gbt-survival-bet