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Posted on • Originally published at mlxio.com

Apple Upgrade Turns iPhones, Macs and iPads Into Leases

Apple Upgrade turns iPhone, iPad, Mac and Watch ownership into a lease, with AppleCare+ now separate and Klarna in the middle.

Key takeaways

  • Apple did not simply rename the iPhone Upgrade Program; it widened the upgrade habit from one product line to nearly every major Apple device category.
  • Apple Upgrade replaces one iPhone plan with a wider leasing relationship
  • Apple Upgrade is now available in the US as a leasing program for eligible iPhone, iPad, Mac, and Apple Watch models, replacing the decade-old iPho...
  • Apple’s own marketing line captures the direction plainly:

πŸ‘‰ Read the full breakdown on MLXIO

Canonical source: https://mlxio.com/technology/apple-upgrade-leasing-program

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