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Posted on • Originally published at mlxio.com

Canon Sparks Full-Frame Shift with First Power Zoom Lens

Canon debuts its first full-frame RF power zoom lens, transforming video shooting with smooth, motorized zoom for creators and hybrid shooters.

Key takeaways

  • Why Canon’s Introduction of a Power Zoom Lens Marks a Turning Point in Full-Frame Mirrorless Photography
  • Canon just pulled the trigger on a feature long absent from its full-frame RF lineup: a power zoom lens. The RF20-50mm F4 L IS USM PZ, shipping alongside the new EOS R...
  • The arrival of a power zoom on RF means Canon is signaling it won’t leave demanding video shooters or hybrid creators behind. While traditional manual zooms offer tact...
  • Breaking Down the Canon EOS R6 V’s Advanced Sensor and Video Capabilities for Content Creators

👉 Read the full breakdown on MLXIO

Canonical source: https://mlxio.com/technology/canon-power-zoom-full-frame-rf-lens

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