Citizen Just Beat Seiko at Its Own Everyday Watch Game

Citizen has matched Seiko’s watch revenue and now looks like the smarter default buy for many everyday shoppers.

Key takeaways

• Citizen has stopped looking like Seiko’s practical understudy and started looking like the stronger default buy for many everyday watch shoppers. The shift is not ...
• That is the central claim in a new analysis from Notebookcheck, which argues that Citizen’s watch division has matched Seiko’s watch revenue for the first time. The nu...
• This is not proof that every Citizen beats every Seiko. It does suggest the old shortcut — “buy Seiko” — now needs a serious update.
• Citizen’s Value Play Has Turned Seiko’s Old Strengths Against It

👉 Read the full breakdown on MLXIO

Canonical source: https://mlxio.com/business/citizen-seiko-watch-value