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Posted on • Originally published at mlxio.com

G-Shock Bets on Fabric Straps to Win Streetwear Fans

Casio’s G-Shock launches fabric strap watches with Propaganda Clothing, pivoting from toughness to streetwear style in Italy.

Key takeaways

  • Two New G-Shock Fabric Strap Collaborations Mark a Strategic Pivot
  • Casio G-Shock’s decision to mark Propaganda Clothing’s 20th anniversary with two new fabric strap watches isn’t just a commemorative gesture—it’s a clear sign that the...
  • Casio has confirmed two new G-Shock models built around fabric straps, in partnership with Propaganda Clothing. The release targets the Italian market, positioned as b...
  • Why It Matters: G-Shock Repositions for Fashion Credibility

👉 Read the full breakdown on MLXIO

Canonical source: https://mlxio.com/technology/g-shock-fabric-strap-streetwear-watches

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