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Posted on • Originally published at mlxio.com

Instagram for TV Grabs Samsung TVs—and Your Couch Time

Instagram for TV hits Samsung Smart TVs in the US, giving Meta a bigger shot at turning Reels into living-room viewing.

Key takeaways

  • Instagram for TV is now available on Samsung Smart TVs in the US, giving Meta’s social video app another major living-room foothold after earlier launches on *...
  • The Samsung rollout brings Reels collections and Stories to the big screen, with Meta also testing ways to cast saved videos and surface more horizontal conten...
  • Instagram moves from phone feed to Samsung’s living-room screen
  • The launch marks the next stage of Meta’s attempt to make Instagram work beyond the smartphone. Fire TV came first in December 2025, followed by Google TV in *...

👉 Read the full breakdown on MLXIO

Canonical source: https://mlxio.com/technology/instagram-tv-samsung-smart-tvs

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