Casio’s £35 MQ-24 gets steel straps and sunray dials in Europe, turning a basic analog watch into a budget style play.
Key takeaways
- Can a £35 Casio become a style product without leaving the budget-watch aisle?
- That is the real question behind Casio’s new European release. Casio has put four new MQ-24 analog watches on sale in the UK, with metal-look cases, **self-adj...
- MLXIO analysis: this is not a technical upgrade story. It is a positioning story. Casio is taking one of its simplest analog formats and giving it just enough metal, c...
- Can Casio turn the MQ-24 into a dressier watch without raising the stakes?
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Canonical source: https://mlxio.com/business/casio-mq24-steel-europe
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