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Posted on • Originally published at mlxio.com

Roku Price Hike Turns $30 Streaming Stick Into $40 Bet

Roku’s cheapest stick just jumped to $39.99 as memory costs squeeze the cheap-hardware playbook.

Key takeaways

  • Roku’s cheapest streaming stick was supposed to stay an impulse buy; it is now a $39.99 product after a $10 MSRP increase.
  • That shift, reported by Notebookcheck, is not just a routine price adjustment. It shows how the memory crunch is reaching the low-cost streaming hardware category, whe...
  • Roku has not released an official statement explaining the increases. But Notebookcheck cites The Desk reporting that a Roku executive attributed the move to the o...
  • The old bargain was simple: buy a cheap Roku Streaming Stick, plug it into a TV, and avoid paying for a more expensive set-top box. That bargain still exists if sh...

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Canonical source: https://mlxio.com/technology/roku-price-hike-memory-crisis

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