You are describing entry barriers, but have you thought about replacements, other people entering to compete with you. It is only attractive from an entry standpoint and also supplier and buyer perspective since you do not have to negotiate prices with AWS or cloud services. Often you are working with businesses who are price insensitive which makes it attractive but often software services and specifications become similar and people start to compete with price.
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You are describing entry barriers, but have you thought about replacements, other people entering to compete with you. It is only attractive from an entry standpoint and also supplier and buyer perspective since you do not have to negotiate prices with AWS or cloud services. Often you are working with businesses who are price insensitive which makes it attractive but often software services and specifications become similar and people start to compete with price.