Digital marketing has become a new trend globally. Several entrepreneurs are surfacing up with digital marketing services. So, what is digital marketing basically?
Digital marketing is just an improved version of traditional marketing. In traditional methods, marketing was much more physical. However, in digital marketing, all the marketing practices are done with the help of IoT (Internet of things).
The supportive pillars of digital marketing are:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Content Marketing Services
- Search Engine Marketing (SEM)
All the above-mentioned fields are the main supportive pillars. These five pillars form the main constituent of digital marketing.
However, here, we will talk about only SEO (Search Engine Optimization). Here we will discuss the facts about why SEO is necessary for your business and how it helps your business to grow.
What is SEO?
SEO stands for Search engine optimization. The primary objective of having SEO for your site is to boost the quality and quantity of audiences to your website.
So how does SEO work? Let me put this into simple terms. Have you ever used a web browser to search for anything on the internet to search for the best smartphones? If yes, that means you are already using a search engine.
Now let's inverse the scenario. Suppose you have an eCommerce website. And you want to get in the top results whenever someone searches relevant to your business.
How SEO helps your business to grow?
SEO helps the businesses of any scale to build a website that is robust, efficient, fast, user friendly, and ranks higher on the search engine result page.
The best part of SEO is that your business gets exposure among the people for free. SEO does not segregate businesses on the basis of their scale. So even if you have a small business, you can use SEO to rank higher than large scale businesses.
Here is how SEO helps businesses to grow.
1. Boost Traffic
As a small business owner, you very well know how much time and money are invested in getting the relevant leads and potential customers. But what if I say you can do the same thing without investing your time and money on the advertisements.
Yes, it is possible with the help of Search engine optimizations. With SEO, you can optimize your website in such a way that it can rank higher than your competitors on any search engine.
The only thing you have to do is to optimize your content according to the customer's needs. And if any customer searches for products and services related to yours, your website will be shown higher in the SERP rankings.
2. Increase business credibility
Building a business is all about credibility, and trust people show on your brand. Having a website helps you to remain active in the digital world. And when the search engine shows your website before any other site, it adds to your website credibility.
For instance, the common belief is that the best businesses are always found on the first page of the search engine result page. At the same time, low ranking sites are prone to criticism.
3. Offer long-lasting results
Search engine optimizations is a long term planning for long-lasting results. With the paper board advertisements, 30 seconds local radio podcast, and banners in the newspaper, you can only hope for getting leads for a limited period. However, with the SEO in the frame, you can enjoy long term benefits.
Investing in SEO will increase your online visibility, boost your credibility, and bring in relevant traffic with potential customers.
Have you ever thought, oh, what will be the ROI of the investment you are putting in the traditional marketing methods? Creating banners, placing TV advertisements, placing ads in the newspaper cost lots of fortune, but there is no way to measure the ROI from the investment.
However, when you are hiring an SEO expert, you will gradually know what services you will be getting, what will be the price, and what can be the possible ROI.
And the best part of SEO over traditional methods is that you don't need manpower and field jobs. You just need a laptop and an expert who is proficient with the SEO services.
In the traditional marketing methods, you can change the plan in a midway, as it can cost your initial investment. But with SEO, there are different paths to take. If one strategy is not getting you the results, you can always go to a different strategy.
Packages like content writing services, social media marketing, and links building are some of the services that you can expect from an SEO agency.
5. Makes your website user friendly
Search engine algorithms are made in such a way that it serves the customer with the best website. That means, while you are making your website SAEOP friendly, you also make them user friendly. Hence, your website becomes much smoother and easy to navigate.
Factors like loading speed, navigation complexity, mobile-optimized website, and relevant content make your website SEO friendly.
In the digital marketing industry, SEO acts like one of the main pillars. You can even say that without SEO, Digital marketing will lose half of its effectiveness.
I hope that I was able to make you understand how SEO can boost your business. Even after reading this article, if you are confused about anything, you can drop your thoughts below; I will be obliged to answer them all.