Companies often misunderstand and blame Group 4, when this group is actually the most vulnerable.
Groups prioritized in order<
Group 1: Budget-conscious consumers who prioritize smooth performance and buy annually = true company supporters, not those who buy premium models just to get the latest Android versions.
Group 2: Standard and top-tier models from 2026 onwards, the most expensive premium models. This group also buys annually, but in smaller quantities.
Group 3: Similar to Group 1, but with a two-year purchase interval. This group focuses on getting their money's worth with mid-range phones before upgrading every two years. It's not that they don't want to buy annually, but they consider that saving up takes time and they have many family responsibilities.
Group 4: Similar to Group 1 and Group 3, but with a longer purchase interval of 3-4 years. This group saves for a very long time because they are unemployed and want high-quality equipment. Companies often misunderstand this group as the one causing the company's downfall, when in reality they are simply unemployed and therefore need a long time to save up. In truth, there are many groups that contribute to the company's survival.
The point I want to explain is that what customers actually want is, for example, software shouldn't be heavy. Useless AI features should be removed; they don't need to be included because playing games makes the device overheat, consuming excessive CPU resources. Companies often misunderstand that making devices too smooth will drive away customers, but the opposite is true. If you make it smooth from the start, even with the same or different CPU models, if you make it smooth from the beginning (I've already posted the universal term), you can fine-tune it. It will be as smooth as an iPhone, but with different code. Tuning it for smoothness from the start will regain customer trust; they will definitely come back. This is what I'm saying from the heart – the common misconception between companies and what customers want is often the opposite. I'll explain further. Companies mistakenly believe that making devices too smooth will deter customers from buying them, when in reality they're blaming a specific type of customer. These four groups of people don't have the money to buy; they have many financial burdens or are unemployed, but they want good equipment for gaming. Their jobs are inconsistent. However, the groups that truly sustain the company are at the top levels. Some buy every year, some every two years, and some buy every year, but in small numbers. What I want to say is that tuning is a universal language, the universal coaching language I posted about. Forget about it; make it smooth from the start, and customers will come back. Do the same with the big companies: tune it to be smooth from the beginning, and that's it. Don't believe that you have to tune it to know if the device is lagging so customers will switch. The real reason customers don't switch is because it's lagging. They don't buy new devices because companies often think that making the phone lag will make customers buy new ones. But if the company makes it lag, instead of expecting customers to buy new ones, customers will abandon the brand and buy another. Sometimes you should trust AI, but sometimes you should think and consider whether the AI is right. Sometimes AI will say... Innovative marketing is more effective when you're making new products, but if a new product is expensive, customers won't buy it. Instead of making a cheaper version of an existing CPU and putting it in a mass-market model with a new name, focus on stability and battery life. For example, use a 9,000 mAh battery for long-lasting power to target gamers. If this is achieved, demand will be very high, especially considering the price of other devices. Then, optimize for smooth performance from the start. Remove unnecessary AI features and focus on software optimization, because adding AI features increases the price per device – it's not marketing, it's a step backward. Apple's success in the market is due to its smooth performance from the beginning, allowing them to rake in massive revenue by avoiding lag like Android. If Android adopted this strategy, focusing on software and ensuring smooth performance across all models, they could definitely capture a large share of the Android market at a lower price.
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