If your SaaS has no traffic, first check whether visits are being recorded. Then investigate whether people can discover the site, whether your pages answer what they search for, and whether the website works when they arrive.
Those are different problems. Buying another SEO subscription before separating them can give you more charts without a clearer next step.
These seven tools help you collect different kinds of evidence. Most offer a free starting point, and you can begin with the one that answers your immediate question.
I’m a co-founder of Screpy, one of the tools below. This is a comparison based on published features and limits, not a hands-on benchmark or a promise that a particular tool will bring you visitors.
Compare the tools by the question you need answered
Before opening a report, write down what “no traffic” means. No recorded sessions? No Google clicks? Visits from your launch, followed by silence? Those observations lead to different checks.
| Tool | Best starting question | Cost or free allowance | What it cannot establish by itself |
|---|---|---|---|
| Google Analytics 4 | Are visits being recorded, and where do recorded sessions come from? | Standard product is free | Every visit or a complete explanation of buying intent |
| Google Search Console | Does Google know my pages, and do they get search impressions? | Free | Traffic from every channel |
| Google Trends | How does search interest vary by term, place, and time? | Free public exploration | Absolute search volume or willingness to buy |
| Screpy | Are technical issues recurring across important pages? | Pro: $192/year regular annual price | That fixing an audit warning will create demand |
| PageSpeed Insights | Is poor page performance worth investigating? | Free web checks | That speed caused your traffic problem |
| Ahrefs Free | What links and search data can I inspect for my own site? | Verified-site access with limits | Unrestricted competitor research |
| Microsoft Clarity | What do recorded visitors do after arriving? | Free heatmaps and recordings | Why people who never visited stayed away |
The order matters more than the size of the stack. Validate measurement before treating an empty report as a verdict on the product.
1. Google Analytics 4
Use GA4 when the first uncertainty is whether the analytics setup works. The standard Google Analytics product is free; collecting useful data still requires a working implementation.
Start with a controlled check on your own device. Follow Google’s DebugView instructions, enable debug mode for that device, and confirm that the expected events arrive as you navigate. If they do not, investigate collection before rewriting your marketing pages.
Respect your consent setup during this check. Google notes that privacy controls and consent choices can affect what appears in DebugView. The goal is to verify expected collection under the relevant conditions, not to bypass those choices.
Once collection is understood, use the Traffic acquisition report to compare session sources and channels over the same dates. Separate launch referrals from organic search instead of averaging them together.
For a SaaS, also distinguish the public marketing site from the signed-in application. Seeing your own dashboard activity is not evidence that prospective buyers reached the pricing page. A verified test event confirms that particular test path; it does not prove that every visitor is measured correctly.
2. Google Search Console
Google Search Console is the next stop when you mean “no traffic from Google.” It provides search impressions, clicks, queries, and indexing information for properties you can access.
Inspect a page that should attract a plausible buyer: perhaps a use-case page, integration guide, or comparison. Check its indexing information before assuming the title needs another rewrite.
The URL Inspection documentation explains an important boundary: the indexed result describes Google’s stored version, while the live test checks the current page. A successful live test does not guarantee indexing. Check the Google-selected canonical in the indexed result if another URL seems to be getting the attention.
Then separate two observations. Few impressions give you a discovery question to investigate. Impressions without many clicks give you a different question about the queries, position, and search result people see. Neither observation alone identifies the cause.
Search Console is free, but it is a Google Search view of the problem. A launch can generate referral visits while Google clicks remain near zero. Do not treat those reports as contradictory just because they count different things.
3. Google Trends
Use Google Trends to investigate the language and timing around a problem. It is useful when you have built pages around a category name but are unsure whether that is how people describe the job.
For example, a hypothetical document product could compare a broad phrase such as “document automation” with a specific task such as “generate PDF invoices.” Keep geography and time range consistent, and distinguish a search term from a topic when selecting comparisons. This is an example of a research question, not a claim about those phrases’ popularity.
Google explains that Trends data is sampled and normalized. Its 0–100 scale represents relative interest within the selected context, not a monthly search count. Low-volume terms can appear as zero.
That makes Trends a clue, not a market verdict. A niche B2B problem may be commercially useful even when the phrase produces little visible data. Combine the pattern with the words actual prospective users use. If you cannot find evidence for your chosen terminology, investigate the wording before commissioning dozens of pages around it.
4. Screpy
Screpy fits the technical investigation and repeated monitoring part of this process. Its SaaS SEO workflow brings website audits, tracked rankings, performance, and uptime signals into a shared workspace.
The practical question is whether important pages share a technical problem. Imagine several integration pages with missing metadata or broken internal links. Group the affected URLs and inspect the shared template before making isolated edits. An audit finding gives you something concrete to investigate; it does not prove that the issue explains every missing visit.
The published Pro plan has a regular annual price of $192, paid upfront. It includes five projects, 5,000 crawl pages per project, and 100 tracked keywords per project. On October 19, the page advertised a 40% welcome discount during a 72-hour window and a seven-day trial. The trial becomes paid unless cancelled, and the stated welcome discount continues on renewals while the subscription remains active. Confirm the final total and conditions at checkout.
Pro excludes AI Visibility; Max includes 50 AI Visibility prompts per project. That is an additional discovery measurement, not a requirement for diagnosing a broken landing page.
If you already work with an AI assistant, Screpy MCP can provide eligible project context for questions such as which affected pages to investigate first. Project access and plan limits still apply. The connection does not automatically change your website or deploy a fix.
Choose this kind of monitoring when you need to revisit findings after releases. It cannot tell you, on its own, whether buyers want the product.
5. PageSpeed Insights
PageSpeed Insights helps investigate whether the pages you send people to have performance problems. Check the actual landing page and a representative pricing or use-case page, rather than assuming a fast homepage tells the whole story.
The official documentation distinguishes Lighthouse lab diagnostics from real-user Chrome User Experience Report data. Field data covers a trailing 28-day period and requires sufficient samples. A small SaaS may have origin-level results instead of page-level data, or no field data at all.
Read those labels before drawing a conclusion. No field data does not mean users had a good experience. Equally, one disappointing lab run does not prove that speed caused your lack of traffic.
Use a result to narrow an investigation: a large loading image, unexpected layout movement, or expensive scripts. Make a focused change and compare the same page under similar conditions. Keep that technical verification separate from the later question of whether more qualified people arrived.
The public web tool is free. It is particularly useful once you have identified a page worth sending visitors to; it cannot decide which audience should care about that page.
6. Ahrefs Free
Ahrefs Free, previously called Ahrefs Webmaster Tools, gives you another view of your own website’s links, search visibility, and technical issues.
Its published verified-site allowances include 5,000 Site Audit crawl credits per project per month, plus up to 1,000 backlinks and keywords visible at once in Site Explorer. The free access is for verified websites; unrestricted research into unverified competitor websites is not what this plan offers.
For a SaaS with an established blog, use it to investigate specific pages. Which of your guides has acquired links? Does a page you expected to be important have any visible search footprint in this dataset? These are research prompts, not automatic explanations for why another page gets no visits.
Keep estimated or indexed third-party data separate from your own recorded sessions and Google’s click data. They are different views, not numbers that must reconcile exactly.
There is also overlap with other audit products. If Search Console already answered your indexing question and your next task is to repair one template, another audit may not be the next thing you need. Add Ahrefs when its link or search data answers a specific remaining question.
7. Microsoft Clarity
Microsoft Clarity provides free session recordings and heatmaps. Use those to investigate what recorded visitors do on the page: where they click, how far they scroll, and where they appear to get stuck.
This is the last tool in the sequence for a reason. If nobody arrives, a recording tool cannot explain the behavior of people who never visited. Skip this stage until you have visits to investigate.
For example, suppose a small launch brings relevant visitors to your pricing page, but few continue. Reviewing recorded sessions could reveal a button that does not work as expected or content that people repeatedly miss. That gives you a testable page question. It does not reveal every visitor’s motivation.
With only a few sessions, avoid treating a pattern as representative of the whole market. Use it to decide what to check next, then speak to prospective users when the uncertainty is about understanding or trust.
Keep the implementation appropriate to the pages being observed. Review privacy and masking settings, especially if the same application handles customer documents or other private data. Public landing-page behavior is often enough for this investigation; you do not need to record sensitive product workflows to answer a marketing question.
Run one investigation before buying another tool
Use the first unanswered question to choose your next step.
| What you know | What to investigate next | Useful evidence to keep |
|---|---|---|
| Your own expected test events do not arrive | Measurement configuration | The tested URL, device conditions, consent state, and event observed |
| Measurement works, but important pages are not indexed | Technical access and indexing | URL Inspection findings and affected page patterns |
| Pages are indexed but have little search exposure | Terminology, relevance, and distribution | Actual queries, page purpose, and comparisons in the same market |
| Search impressions exist but clicks are scarce | The specific query and result people see | Query, page, position context, clicks, and dates |
| Visitors arrive but do not continue | Landing-page experience and fit | Observed behavior, working buttons, and direct user feedback |
Keep denominators separate. In a hypothetical week, 100 search impressions and five clicks produce a 5% search click-through rate. If Analytics records three sessions, that does not turn the other two clicks into proven lost customers. The systems count different things, and collection conditions can differ. Those figures are an illustration, not a benchmark for a healthy SaaS.
Write a short investigation note: what you observed, what you think might explain it, what you changed, and which result would support or weaken that explanation. Keep the comparison dates and audience as consistent as practical. At low volume, report counts alongside percentages.
For an initial stack, start with verified analytics and Search Console. Use the other tools when they fill a specific gap: demand context, recurring technical findings, performance diagnostics, link data, or behavior after arrival.
A SaaS with no traffic needs a clearer diagnosis before it needs a larger stack. Find the next piece of evidence, make a focused change, and check what happened.
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