The Exact Email Template I Use To Get Guest Posts For SaaS [With 40% Reply Rate]

I sent 200+ cold emails last month trying to get guest posts for SaaS clients.

Most got ignored.
But 40% replied.

Here is the exact 3-email sequence that worked for me.

Email 1: The Value First Email
Subject: Quick idea for [Blog Name]'s readers

Hey [Name],

I was reading your post on [Topic] and noticed you didn't cover [Gap].

I help SaaS companies get traffic with guest posts. I can write a free article for [Blog Name] on "[Article Title Idea]" that fills this gap.

No charge. Just a backlink to the client.

Worth a quick chat?

Best,
[Your Name]

Email 2: The Follow Up - 3 days later
Subject: Re: Quick idea for [Blog Name]

Hey [Name],
Just checking if you saw my last email about the guest post idea.

I already drafted the outline. Can send it over if you're interested.

Email 3: The Last Touch - 7 days later
Subject: Closing the loop

Hey [Name],
Assuming this isn't a priority right now. I'll close the loop on my end.

If you ever need content for [Blog Name], feel free to reach out.

Why this works:

1. Value first: You give them a free article idea
2. Short: 5 lines max
3. No pitchy: You don't sell, you help

I used this to land 3 guest posts last month. Charged $299 for the package.

What's your best email template? Drop it in comments 👇