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Discussion on: Why I started to work at Novu - Things that you don't want to hear 😑

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nevodavid profile image
Nevo David

Sales it's the last thing happening to acquire users, in some PLG platforms, sales are transparent, and you complete the sale yourself, and in other companies, there are salespeople; this is where things can get ugly.

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jmfayard profile image
Jean-Michel πŸ•΅πŸ»β€β™‚οΈ Fayard • Edited

Exactly. That's sales and it happens at the very end
Marketing on the other hand happen way before that.

If you have a good project that to few people use, you have a marketing problem.
If you don't define who your audience is and what their real needs are, you have a marketing problem.
If you attract the wrong kind of people you have a marketing problem
If you want to be everything for everyone you have a marketing problem

And your marketing problem don't be fixed by adding new features and merging even more pull requests.

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nevodavid profile image
Nevo David

πŸ’―