Custom packaging isn’t just about keeping your product safe—it’s a powerful way to tell your brand’s story and make a memorable impression. Achieving the perfect balance of style, functionality, and cost-efficiency doesn't require breaking the bank—it just takes a strategic approach.
With the right cost-effective strategies, you can create high-quality packaging that not only elevates your brand narrative but also connects with your customers on a deeper level. In this guide, we’ll uncover five smart ways to trim your custom packaging costs while still delivering top-notch quality. Let’s get started on making your packaging work smarter, not harder!
The Basics of Cost-Effective Custom Packaging
Creating custom packaging doesn’t mean you have to splurge. With the right approach, you can achieve a high-impact look while keeping costs under control. Here’s how:
1. Define Your Product’s Characteristics
Before diving into the design and sourcing, take a moment to clearly define what you need from your packaging. Are you looking to protect fragile items, enhance your brand’s visibility, or both? Understanding your objectives helps streamline the design process and avoid unnecessary expenses.
1. Size and Shape: Determine the exact dimensions and shape of your product. This includes understanding any variations in size or irregularities that could affect packaging design.
2. Weight and Product Type: The type of product plays a crucial role in assessing the right material. While a fragile item would need sturdy material, simple products can be packed in single cardboard sheets that take less space and have a minimal cost.
3. Protection: To prevent damage in transit, handling, and storage, your custom packaging should be impact-resistant. Additionally, for delicate products such as food and beverages, you must take into consideration factors such as moisture barriers, cushioning, etc.
4. Storage & Handling: Think about how customers will interact with the packaging. Will it need to be easy to open, resalable, or tamper-evident? Similarly, consider how your packaging will affect storage and handling. Efficiently designed packaging can save space and streamline logistics.
2. Material & Structure
Choosing the right material for your packaging can have a huge impact on both your costs and its effectiveness. Many brands think that opting for the most luxurious, high-end material is always the way to go, but that’s not always the case. In reality, premium materials can sometimes just drive up costs without necessarily adding value.
One of the key contributors to higher costs is a poor understanding of dimensions. When your packaging is tailored precisely to your product, you use less material, which cuts down on waste and costs. For example, an oversized box often means extra padding and fillers, driving up expenses. On the other hand, well-fitting packaging reduces shipping costs and minimizes the risk of damage during transit, potentially saving you money on returns and replacements.
Additionally, standardizing dimensions that align with your material sizes—like cardboard sheets or rolls of film—can cut down on waste from cutting and production. Custom sizes should only be used when they offer a clear advantage in terms of protection, branding, or operational efficiency. By aligning your packaging with these practical and strategic choices, you can keep costs low and your brand looking sharp.
- Understanding Structural Requirements and Cost Optimization
Strength vs. Material Thickness: Understanding the structural requirements helps balance the need for strength with material thickness. For example, a box designed with appropriate dimensions and structural integrity can use thinner, less expensive materials without compromising protection.
Design for Functionality: Incorporating structural elements like reinforcement or partitioning in a way that aligns with the product’s needs can prevent damage and reduce the need for additional packaging components, thus lowering overall costs.
- Material Choices for Customization
Corrugated Cardboard: Known for its durability and strength, corrugated cardboard is ideal for shipping and protecting products. It's cost-effective and can be used for various packaging needs, from boxes to mailers. It also provides good cushioning and can be easily customized with printing.
Depending on the requirement of your product, corrugated boards can be customized in different thicknesses and sizes. It is easy to customize, fold, ship, and assemble.
Kraft Paper: This is a versatile and affordable option that offers good strength. It is popularly known as a sustainable packaging option that is recyclable and bio-degradable. But apart from being eco-friendly, it can be easily customized into various shapes and dimensions.
If you are not a fan of brown paper packaging and printing, you can opt for bleached Kraft paper that has a more cleaner and luxury appearance. It is slightly more expensive than regular kraft paper, however, it is a great option for brands looking for more of high-end packaging and a refined look.
Folding Cartons: Also known as paperboard, they are an ideal choice for product and retail packaging. Paperboard is an affordable material that gives you the freedom to mold it into different shapes. Folding cartons are mostly used for food products, cosmetics, and pharmaceutical packaging. They are easy to print on, fold, and transport.
3. Volume Planning & Bulk Ordering
One of the biggest contributors to higher costs is the lack of volume planning. If you understand the relationship between quantity and setup cost in packaging, you can save twice as much on the cost of packaging.
Smaller quantities generally cost more per unit than larger quantities. This is because of the setup costs. When you order a small batch, the manufacturer has to set up their machines each time you place a new order. This includes cleaning and adjusting the equipment for your specific needs. But if you order a large quantity all at once, they only need to set up the machine once, so the cost per unit goes down.
The same rule applies to the cost of shipping. Different shipping methods vary in price depending on how many units you have and the weight of your packaging. So, it’s important to consider your shipping budget when deciding how many units to order. For big orders, it’s a good idea to request a custom sample and go through a proofing stage. This lets you check both the design and the print quality before final production. Getting a prototype might cost a bit upfront, but it helps you avoid mistakes and save money in the long run.
4. Simplify Your Design
Enhancing the design efficiency of custom packaging can lead to significant cost savings while also improving overall functionality.
Simplifying the design of your packaging—such as reducing the number of folds, tabs, or inserts can lower manufacturing and assembly costs. Complex designs often require more time and labor to produce, so a more straightforward approach can be more cost-effective.
Similarly, ensure that the packaging dimensions are closely matched to the size of the product. Overly large packaging can lead to unnecessary material costs and increased shipping expenses, while packaging that is too small can risk product damage. You can read a detailed example of this here to understand better how to save cost on custom mailer boxes with the right dimensions.
Efficient Use of Printing
Opt for printing techniques that offer high efficiency and lower costs, like digital printing for short runs or flexographic printing for larger quantities. Additionally:
● Limit Color Usage: Minimize the number of colors used in printing. Each additional color in the design typically increases printing costs, especially for high-volume orders. Using fewer colors or opting for one-color printing can be more cost-effective.
● Use of Spot UV or Foil Stamping: While spot UV or foil stamping can enhance the aesthetic appeal, they can also add to costs. Assess whether these embellishments are necessary for your brand or if they can be replaced with more cost-effective options like embossing or simple printed graphics.
5. The Manufacturer & Your Cost of Packaging
Who manufactures your custom packaging plays a significant role in the total cost of your packaging. This may seem like a subjective approach to many, but in reality, matters the most in helping you save cost & eliminate unnecessary expenses.
Each packaging company has a unique process and set of expertise. The goal is to understand which company aligns with your launch time, quality, and certification standards. For example, company A may deliver on time but company B is FSC certified and fully understands the dynamics of packaging your product type. Being certified also means they have more understanding of sustaible practices, adhering to quality standards and are less likely to make errors.
Similarly, a local manufacturer would be more beneficial to you in terms of shipping and transportation costs whereas an international manufacturer will charge higher for shipping and transportation. Longer shipping methods like choosing 30 days of sea shipping over 12 days of ground shipping can be a very large contributor to cost.
If you are looking for a quote from one of your expert local manufacturers, reach out to The Mailer Box packaging and get a free design consultation and quotation within 24 hours.
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