In this fast-changing world, marketing is all about satisfying the needs and wants of customers. One such emerging technology that is going to level up the game of marketing is Augmented reality and Virtual reality.
Brands don’t need to do hard-core sales to push products, customers come to them. With just a few taps, consumers can view the product from all angles before making a purchase.
There are countless advantages that AR/VR provides to marketers such as building brand awareness, enhancing customer experience, speeding up the purchasing process, and driving more conversions.
In this blog, we will uncover AR and VR in marketing, and various brand examples that are leveraging this technology to delight their customers.
Examples of AR in marketing:
1. IKEA
IKEA, a Swedish furniture manufacturer, makes good use of AR marketing, allowing buyers to install virtual furniture in their rooms.
It opened an IKEA PLACE where clients may virtually try furniture that fits their space. The IKEA app now has a new feature that allows users to scan their physical environment and select their favorite furniture.
This technology allows customers to make purchases fast, saving time and effort for the sales staff.
According to the IKEA team, this AR app decreases product returns by 20% and boosts sales by 35%.
2. Sephora
Sephora's virtual artist app allows customers to visually try on several products before purchasing, making online shopping easier. They might experiment with different makeup items on their eyes and lips before purchasing ones that work best for them.
3. Burger King app
Customers can use the Burger King app to burn competition ads. Simply stand in front of an ad, launch the Burger King app, and tap the button.
When you capture the poster, the program burns it and replaces it with a Burger King ad. Burger King will deliver a whopper to anyone who clicks the poster. The company's goal is to convert clients into loyal users.
Examples of VR in marketing:
1. Thomas Cook
Thomas Cook Thomas Cook, a UK-based travel operator, devised a "Try before You Fly" ad.
Such a program allows individuals to snorkel, visit pyramids, or take a helicopter tour. Because people can have VR experiences and travel to destinations like Egypt, the United States, Greece, and Singapore.
This campaign was successful, increasing the conversion rate for bookings as more people began booking trips.
2.Volvo Test Drive
Volvo test drive. What if the test drive became simple for you even if you didn't have a nearby vehicle dealership?
However, Volvo overcomes this difficulty by utilizing VR technology and allowing consumers to take a test drive via its app. You can go on an exciting excursion and witness 360-degree views.
The best part is that you don't need a VR headset to enjoy all of this; an app is enough to take you on a weekend getaway. Their marketing strategy was successful, with over 20,000 downloads.
Also Read: AR And VR In The Retail Industry
Wrapping up
Online shopping was already a trend, but it is now a necessity. With changing customer expectations, brands need to monitor and tap emerging technologies such as AR/VR to develop deeper connections with customers.
Marketers are responding to such changes by adding AR and VR into their marketing strategy.
AR and VR in marketing are game changers for businesses because they take users to a virtual environment where they can virtually engage with the product, resulting in a positive buying experience for them.
As a consumer, you may have encountered brands that are spending time and resources on such technology. Whether you're looking to raise brand recognition or enhance brand engagement, AR/VR can help.
Top comments (0)