i used to think a funnel needed a whole setup. forms, events, a dashboard i had to configure before i could read anything.
it turns out a funnel is two pages and one button. the page people land on, the page they go to next, and the button they press or skip.
i'm om yaduvanshi, 18, an applied ai developer. i built cloudline, a cookieless analytics tool. yesterday was launch day. today is day 31, and this is the first thing i am watching now that anyone can install it.
what a funnel is when there is no cookie
a pageview stores four things. page, referrer, screen size, time. nothing else.
a button click stores the label you chose for it. nothing about the person who pressed it.
cloudline turns those pageviews and clicks into a funnel. you see where people drop off. there is nothing to configure first.
how i read a drop-off
if people read the first page and never reach the second one, the first page is the problem. the headline, the length, the thing it promises and does not deliver.
if people reach the second page and never press the button, the button is the problem. the label, the placement, the ask itself.
that is the whole read. two places where people leave, and each one points at a different fix.
what it never needs
no cookies. no ip addresses. nothing stored on a visitor's device. no user-agent storage, no fingerprinting.
a click is tracked when you add a data attribute to the button, or call cloudline dot track with a label. only that label is stored. the rest of the page stays out of it.
the morning after launch
launch day is loud. the morning after is quiet, and quiet is where you learn whether anything actually works.
i am not watching a number go up. i am watching where people stop. the page they leave from tells me more than any total ever will.
cloudline is free while in early access. no card.
— om
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