Sony's latest Xperia model cuts virgin plastic by 68% through extensive use of recycled PET. The device uses recycled PET for 68% of its plastic components, reducing virgin plastic usage. This demonstrates how a high-volume consumer electronics manufacturer can achieve significant material savings while maintaining performance and durability. Other brands can adopt similar sourcing strategies, prioritize PET recycling streams, and design for disassembly to replicate Sony's gains.
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