Over the past few weeks, I've been working on a project called LeeX Beta, and I wanted to share some thoughts about where it is heading and the problem it is trying to solve.
When most people search online, they are usually looking for information.
Google helps organize information.
Social media helps organize people.
E-commerce platforms help organize products.
But I keep asking myself a different question:
Who is organizing the world's places?
Think about your city.
Thousands of businesses exist.
Hundreds of events happen every year.
Important infrastructure surrounds us every day.
Hospitals.
Universities.
Hotels.
Airports.
Stadiums.
Billboards.
Tourist attractions.
Markets.
Government facilities.
Restaurants.
Parks.
Communities.
Most of these places exist online, but their information is often scattered.
A business has a website.
An Instagram page.
A Facebook page.
A Google listing.
Reviews.
Videos.
Photos.
Mentions on blogs.
Mentions on forums.
The information exists.
The place itself does not have a single digital identity.
This observation became the foundation of LeeX.
The vision is simple:
One Profile. One Location Page. One Source of Truth.
The current version, LeeX Beta, focuses on three pillars:
🏢 Businesses
🎟 Events
🏗 Infrastructure
Because these three categories exist in every city on Earth.
A business creates economic activity.
An event creates experiences.
Infrastructure creates connectivity.
Together they shape how people experience a city.
One thing I've learned while working on LeeX is that people rarely remember coordinates.
People remember experiences.
They remember the hotel where they stayed.
The university where they studied.
The hospital that helped their family.
The stadium where they watched a match.
The concert they attended.
The airport where a journey began.
The billboard they saw every day on their way to work.
The restaurant where they celebrated an important moment.
Every place contains experiences.
This is one reason I sometimes describe LeeX as:
Lee eXperience.
Because behind every location is a story.
Behind every business is a dream.
Behind every event is a memory.
Behind every piece of infrastructure is an impact on people's lives.
The long-term vision extends beyond discovery.
This is where LeeX AI comes in.
Before AI can understand places, places must first be organized.
Before intelligence comes structure.
Before recommendations come discoverability.
Imagine asking:
"What are the most important locations in Port Harcourt?"
"Which businesses are shaping this area?"
"What events should I attend this month?"
"What infrastructure projects are transforming this city?"
Those questions require more than search.
They require location intelligence.
That is the journey LeeX is beginning.
For now, the focus remains on building the foundation.
Not just another social platform.
Not just another directory.
But a discovery ecosystem for businesses, events, and infrastructure.
The world's information is organized.
The world's places are not.
Perhaps that is one of the biggest opportunities still waiting to be built.
Oscar Awowari (Oscar Lee)
Founder & CEO, LeeX
Elvis Awowari
Chief Technology Officer, LeeX
LeeX — Discover. Connect. Experience.
LeeX Beta — Building the discovery layer for Businesses, Events, and Infrastructure.
LeeX AI — Building the intelligence layer for the world's places.
What do you think? Does the world need a better way to discover and understand places? 🌍🚀
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