@markosaric
thanks for the good summary of the reasons against Google Analytics. I don't agree 100% with every single one of them, but I'd like to make a point to that blocking GA thing. If you compare, for example, figures from the Acquisitions report with other sources (like a bill from a social media service - which hopefully is correct) you recognize that a bunch of sessions are missing in GA. Of course it depends on the type of your audience if they use blockers or not. Anyway, Aleksandar, some blockers support blocking GA already by their basic setting. Moz.com once ran a test about how much traffic you might lose for which reason. That was in 2018. According to the marketing team in my company the “dark traffic” is continuously growing.
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@markosaric thanks for the good summary of the reasons against Google Analytics. I don't agree 100% with every single one of them, but I'd like to make a point to that blocking GA thing. If you compare, for example, figures from the Acquisitions report with other sources (like a bill from a social media service - which hopefully is correct) you recognize that a bunch of sessions are missing in GA. Of course it depends on the type of your audience if they use blockers or not. Anyway, Aleksandar, some blockers support blocking GA already by their basic setting. Moz.com once ran a test about how much traffic you might lose for which reason. That was in 2018. According to the marketing team in my company the “dark traffic” is continuously growing.