Selected Sampling
Probability a Random Customer is Female
P(F)=700/1200
P(F)=0.583
The probability that a randomly selected customer is female is 58.3%.
Probability a Customer is Female Given They Are an Event Attendee
P(F∣E)=160/250
P(F∣E)=0.64
The probability that a randomly selected event attendee is female is 64.0%.
Explanation
The difference between 58.3% and 64.0% suggests females are more highly represented among event attendees than within the overall customer population.
Possible explanations include:
Different media consumption habits
Greater event participation among women
Community engagement preferences
Marketing message effectiveness
Visualization: Clustered Bar Chart (Men vs Women by Segment)
References
American Marketing Association. (2024). Marketing research and consumer analytics. https://www.ama.org
Barney, J. B., & Hesterly, W. S. (2021). Strategic management and competitive advantage: Concepts and cases (7th ed.). Pearson.
Center for Audience Research. (2024). Consumer engagement and promotional effectiveness. https://www.audienceresearch.org
Sharda, R., Delen, D., & Turban, E. (2023). Business intelligence, analytics, and data science: A managerial perspective (5th ed.). Pearson.
Urban One, Inc. (2025). Annual report 2024. https://urban1.com
Urban One. (2025). Urban One, Inc. reports fourth quarter 2024 results. PR Newswire. https://www.prnewswire.com/news-releases/urban-one-inc-reports-fourth-quarter-2024-results-302412648.html
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