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How Can Salesforce Admins Strengthen Security in 2025?

In 2025, Salesforce Admins play a critical role in protecting organizational data amidst evolving cyber threats and expanding AI integrations. To strengthen security effectively, admins should focus on a mix of proactive configuration, user management, and monitoring strategies. Here's how:

Implement Multi-Factor Authentication (MFA):
MFA is now a Salesforce requirement, but admins must ensure it’s enforced for all users, including those accessing via APIs or third-party apps. Use built-in tools like Salesforce Authenticator for seamless adoption.

Use Permission Sets Over Profiles:
Transitioning to permission sets and permission set groups provides more granular control over user access. This minimizes the risk of over-permissioning and makes audits easier.

Regularly Review and Audit Access:
Admins should routinely run Health Check and Security Center audits to identify excessive privileges, inactive users, and risky configurations. Implementing session timeout policies and IP restrictions adds additional protection.

Secure APIs and Integrations:
With more third-party tools connecting to Salesforce, it’s vital to monitor API access and use named credentials, OAuth flows, and IP allowlists. Regularly rotate secrets and disable unused integrations.

Enable Field-Level and Record-Level Security:
Ensure sensitive fields like salary, personal IDs, or medical data are protected using field-level security. Use sharing rules, role hierarchies, and manual sharing to enforce record-level access.

Automate Security Alerts with AI:
Leverage Salesforce’s Einstein Trust Layer and event monitoring to detect unusual login patterns, data exports, or spikes in activity. Admins can create custom alerts or flows to take automated actions when threats are detected.

Stay Updated and Educated:
With regular Salesforce updates and changes to security best practices, admins must stay informed via Trailhead, Release Notes, and community discussions. Certifications and ongoing training are essential.

By embedding these practices into their daily administration, Salesforce Admins can ensure a secure, compliant, and resilient platform in 2025 and beyond.

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