DEV Community

Cover image for The Importance of Digital Marketing Skills to Tech and Non-Tech Graduates in Thane and Mumbai
Quastech
Quastech

Posted on

The Importance of Digital Marketing Skills to Tech and Non-Tech Graduates in Thane and Mumbai

In the current dynamic employment environment, digital marketing has been useful to both tech and non-tech graduates. Such cities as Thane and Mumbai are known to have numerous career opportunities, but the competition is very high. Employers are no longer concerned with degrees but are hired on practical and job-ready skills. Digital marketing comes in handy at this stage.
No matter your background, be it in engineering, commerce, arts, and science, learning digital marketing can pave the way to a number of different career opportunities.

The Importance of Digital Marketing to Modern Graduates
Digital marketing is no longer in the hands of advertisement agencies. Nearly all companies, IT firms, startups, hospitals, educational institutions, and retail brands require specialists oriented on the online platform.
In the case of tech graduates, digital marketing can be used as a complement to such skills as web development, data analysis, and software testing. It assists in making them know how technology provides support in business development.
Digital marketing offers a career option to non-tech graduates, who do not need to know how to code. Such skills as content writing, social media management, SEO, and email marketing are more creative, communication-oriented and strategy-oriented.

Issues Facing the Students in Thane
The process of upskilling is associated with certain difficulties among students and working professionals in Thane:
Inaccessibility to high-quality training facilities as opposed to the central Mumbai.

The travel time is long since it has to pass through traffic and is congested.

Problems in balancing employment, college, and development of skills.

The absence of exposure to the real world projects and updated tools.

Due to these reasons, a great number of learners find it hard to attend normal offline classes or remain consistent in long term courses.

The Solution of the Location Limitations by Online IT Training
Quality education has been made accessible to people particularly the learners in suburban regions such as Thane due to the availability of online IT training.
Online learning is helpful here in the following ways:
Study anywhere without having to commute.

Holistic timetable of fresher and working students.

The right to access updated tools, recorded sessions and live projects.

Capability to learn with the industry professionals in Mumbai and beyond.

To a person taking a course in Thane in data science at Quastech, the online and hybrid courses are beneficial as they can break the physical barrier but still obtain the exposure that the industry needs.

Digital Marketing: A Tech and Non-Tech Skill
The low entry barrier is one of the greatest opportunities of digital marketing. There is no technical background required.
Key skills include:
Search Engine Optimization (SEO)

Social Media Marketing

Paid campaigns and Google Ads

Content and email marketing

Analyzing data and performance monitoring

The former can use tech learners who can combine digital marketing with the help of analytics or automation tools, and the latter can adopt strategy, branding, and communication.

Thane and Mumbai Opportunities of a Career
Thane is a fast-developing city with IT parks, startups, and digital agencies because the city is a large business hub, Mumbai. Digital marketers are actively recruited by companies to work in such roles as:
Online Marketer

SEO Analyst

Social Media Manager

Performance Marketing Specialist

Marketing Data Analyst

The possession of digital marketing competencies enhances marketability in all sectors and not in IT firms alone.

Position of Organized Training and Mentorship
Education in digital marketing in a structured format is beneficial to prevent misunderstanding and old fashioned information. A well-established institution such as Quastech is less theoretical and more practical in terms of learning, industrial tools, and case studies.
In the case of learners considering the choice of a data science course in Thane at Quastech, the combination of knowledge of analytics and digital marketing skills would form a powerful career benefit.

Conclusion
Digital marketing skills have become mandatory and cannot just be optional to both the freshers and the working professionals in Thane and Mumbai. They assist in filling the education industry gap, particularly among non-technological graduates in search of quality career opportunities.
The online IT training has also ensured that geographical barriers have been eliminated and students in Thane have the same level of competitiveness with the students in Mumbai since the training is done in a flexible way. The time spent on digital marketing can nowadays result in improved career development, flexibility and future prosperity in the digital economy.

Top comments (0)