🇩🇴 I'm a Technical Program Manager and Content Strategist with an MSc in UXD. I help developers become better content creators and DevRel teams build robust content programs.
I wanted the ease of a GUI and drag-and-drop but with a lot of room for flexibility: editing image placements, colors, buttons, and fonts, even if I went with a default template.
I wanted to be able to add a domain painlessly.
I didn't want to do any kind of server maintenance, I wanted that handled for me.
I've used WordPress.com in the past and felt their feature set was quite limited even with a paid plan. Self-hosted WP is a better experience but I did not want to update plugins, deal with databases, stuff like that.
Squarespace at the time did not have much design variety and their UI was clunky; every SS site looked the same. I wanted the opposite of that.
Wix isn't perfect (their dashboard/user flows can be improved, their domain management does leave a lot to be desired, and it's not possible to switch templates once you've chosen one — something I hope they change soon) but I've been able to scale with them. They make SEO an effortless experience, and I'm not locked into using Google Analytics for web analytics (I use Matomo), and their e-commerce offering integrates with the rest of my site, so I'm able to host my shop on my website alongside the rest of my content. In summary: I found Wix to be a scalable solution and I've been able to make the template my own.
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Indeed! Oh yes there were a few things:
I've used WordPress.com in the past and felt their feature set was quite limited even with a paid plan. Self-hosted WP is a better experience but I did not want to update plugins, deal with databases, stuff like that.
Squarespace at the time did not have much design variety and their UI was clunky; every SS site looked the same. I wanted the opposite of that.
Wix isn't perfect (their dashboard/user flows can be improved, their domain management does leave a lot to be desired, and it's not possible to switch templates once you've chosen one — something I hope they change soon) but I've been able to scale with them. They make SEO an effortless experience, and I'm not locked into using Google Analytics for web analytics (I use Matomo), and their e-commerce offering integrates with the rest of my site, so I'm able to host my shop on my website alongside the rest of my content. In summary: I found Wix to be a scalable solution and I've been able to make the template my own.