In the fast-paced world of mobile applications, friction is the enemy of engagement. Users want instant access to functionality, without the commitment of a full download. Apple recognized this need with the introduction of App Clips at WWDC 2020 – a brilliant feature designed to provide a lightweight, focused experience of your app precisely when and where it's needed most.
For iOS developers, App Clips open up exciting new avenues for discoverability and user acquisition. Imagine a user needing to pay for parking, rent a scooter, or order a…
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