A website has analytics.
An app has analytics.
But what about a printed menu, product box, business card, or event banner?
For most businesses, offline marketing is still a black box.
You spend money printing materials, distribute them, and hope people engage.
QR codes are interesting because they close that gap. A scan can tell you whether people interacted, when they did, and whether a campaign is worth repeating.
I'm curious—how are companies measuring the effectiveness of their offline marketing today?
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