Every SaaS Product has the same silent killer.
User signs up. Lands on your dashboard.
Looks around. Gets confused. Leaves.
You never hear from them again.
No error. No complaint. Just gone.
The brutal math:
If 100 people sign up and 70 leave in the first session without understanding your product, you're not growing; you're filling a leaky bucket.
Better onboarding doesn't just improve retention. It makes everything else work better too.
Better onboarding → more activated users
More activated users → more upgrades
More upgrades → more word of mouth
More word of mouth → more signups
It compounds.
The problem with existing solutions:
Intercom Product Tours — $300+/month minimum. Not a conversation for anyone bootstrapping.
Intro.js / Shepherd.js — free but you write hundreds of lines of JavaScript config. Update one CSS class, and it silently breaks in production. Zero error messages.
There was nothing in between for indie hackers.
What TourKit does:
Paste one script tag on your website. Configure tour steps from a dashboard.
Visitors get a guided walkthrough automatically.
No code. No framework lock-in. No complex setup.
What you get:
→ New users understand your product faster
→ Less support questions about basic features
→ Higher activation rate in first session
→ Analytics showing exactly where users drop off
→ Tours that work on mobile with bottom sheet UI
→ Context-aware tours — different steps per page
What it costs:
→ Free tier to start
→ $9/month for growing products
→ $19/month for unlimited everything + AI generator
vs Intercom at $300+/month.
The outcome in plain terms:
Your users stop leaving confused. They start understanding your product.
They stick around long enough to see the value.
That's the whole point.
If you're building a SaaS and onboarding is currently "signup → blank dashboard → hope they figure it out" — that's fixable.
Curious — what does your current onboarding look like? Email sequence, video walkthrough, in-app tour, or nothing at all?
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