Whenever we talk about business, numbers, growth, targets, and performance are likely to come into the picture. They are important indeed, but humans form the core of any business. Rakesh Israni believes in maintaining the human part of business: trust, communication, respect, and real relationships between individuals.
People make all the difference in any business transaction. It’s more than just an exchange of goods and services. It comes from people – their skills and ideas at the employee level, their customers, and even relationships and partnerships with other businesses or clients based on professional, mutual respect. When business dealings come from more than a single perspective, things get better for everyone.
Another key component of keeping business human is listening. In business, everyone involved with it comes to the table with different experiences, assumptions, expectations, and needs. Just by taking the time to acknowledge and hear each of them will make communication more precise and decision-making a much cleaner process. A great listener can, quite literally, hear the challenges and the opportunities that most other, less attuned people simply never do.
Another part of human-centred business is trust. Trust stems from a conscious understanding on the part of human beings that between words spoken and words executed is often quite a margin; you can assure human beings will eventually believe and trust you through an accounting practice, an honesty practice and a respect practice.
For Rakesh Israni, business expansion doesn't have to be removed from human values. In his book, you'll learn how to balance growth targets with the welfare of people.
Although the business world is modern—driven by technology and evolving work trends—the focus on the human side remains an important principle. In Rakesh Israni’s eyes, this concept is quite simple- a successful business is driven by people and is also driven for people!
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