The business world is constantly evolving since we are in full swing of the digital era. Many of the strategies that held in the offline world -that is, outside of the use of the Internet- can be applied digitally and thus each company can be closer to its target audience and interact with them.
There is a variety of services that will allow your brand to reach your clients with efficiency and in an innovative way, which currently lives pending the new things that appear on the Internet through their computers or mobile devices.
But to answer more directly to the universal doubt of "Should hire an online PR agency?", we've created a list of the various PR services that an agency like ours offers.
Main Functions
There was a time where Public Relations were not taken into account because marketers considered them an unnecessary expense and didn't recognize them as essential tools for every type of entrepreneurship.
Nowadays, that idea has been transformed; organizations contemplate that the success or failure of a company will depend in no small extent on the image it projects, both abroad and inwards; that has been for instance the case of the online tech portal Engadget.
Pitching a proper company image is neither more nor less than the market having a knowledge, opinion, and positive assessment of your organization and, therefore, the products and services you offer. In this respect, we could talk about the most traditional part of the PR practice, as they are:
● The development of communication strategies: Your company would hire our services to communicate a message accurately to the end user (having professionally created that message alongside with a team of experts in marketing and publicity, in our case we carried everything out.)
● Organization and development of campaigns: To disseminate information about the standard images that your brand, product, or service presentation campaign is carried out. It is usually us (the agency) who directly take care of contacting and managing the media.
● Prevention and crisis management: Yes, we also have a specialized team in crisis management. It is part of the work of the Public Relations officer to indicate to you (our client) how to avoid in the best possible way a crisis that has arisen.
● Media monitoring: We provide this service, as it is essential to know the presence of brands in the mass media. In other (offline) cases, a clipping service is offered that has to do with the collection of all the press releases published in the press.
However, when entering the Publicity field, PR services become much more specific.
Behind the decision
It's evident how the market is changing; as well as its vision of maintaining a good image for companies; this is becoming increasingly close and requires the current entrepreneur boldness and innovation to assert their differences in service.
Advertising many times doesn't guarantee the success of a product or a service, in addition to make you spend a lot of money on poorly focused campaigns, it is one of the reasons why so many have turned to our Public Relations agency, and you should do the same. We also provide services such as:
● Inbound Marketing
It is the methodology responsible for creating creative content through the follow-up of leads, which would become forms, and thus organically achieve high traffic, since the content created will be interesting for the target audience.
These leads are also used to provide information about your brand and thus win loyal customers; this can be done through mailing. Content Marketing, which is the art of understanding precisely what your initiative needs, is part of this strategy.
Besides, we improve your brand image, through engaging, useful, and personalized material; which will help you renew your reputation and visibility to your target, boosting your search engine rankings.
● Return on Investment Analysis (ROI)
The ROI allows evaluating the profitability of a strategy since it indicates whether your investment is turning into profit or not. We have developed several programs to measure the results of a campaign accurately. However, our most significant strength lies in creating personalized plans.
● Web Analytics
Applying Web Analytics, you will be able to know the statistics and results of your online site. It is essential to highlight that this doesn't help to measure the traffic, it only helps to make improvements within the web, such as, for example, optimizing the website so that the content loads faster or making the user can reach the information more quickly.
● Positioning SEO and SEM
In the case of SEO, we optimize searches to position the company in a top position in the results of search engines, such as Google, and this is developed organically. Meanwhile, other agencies only provide SEM positioning, which is done with the payment of advertising and keywords to appear in the first places of the search engines.
● Media Planning
We take care of selecting, after doing a previous study, which will be the best means where a brand can spread its campaign to achieve better results and generate a good return on investment (ROI)
● Publicity
With this type of Public Relations, all of our clients have gained visibility and consolidate relationships with users, journalists, and people involved in different online media. Therefore, the products or services of your brand are guaranteed to obtain a positive image.
Conclusion
As it has been expressed by Forbes, the digital environment will continue to grow, and more and more services will be integrated into our agency to satisfy the new needs that arise through changes in trends. It is vital for you as a member of the business market to be aware of these developments so as not to fall behind and be at the same pace as their customers while faster than competitors.
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