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How Do Colors Influence Purchases?

rank_move profile image Simeon Kirilov ・1 min read

A great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell, and texture. To learn more about color psychology and how it influences purchases, see the infographic.

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Color Psychology

Color Buyer Psychology

For retailers and shopping, the treasury is the art of persuasion. Though there are many factors that influence how and what online consumers buy.

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