What is PPC?
PPC is Pay Per Click! It is an online advertising method, where people click on ads and advertisers charged for per click.
Advertisers are running different types of PPC ads to promote affiliate marketing, ecommerce, or other business.
In Google search, PPC ads display above the fold and before the organic search result. Users may see these ads on both mobile and desktop devices. Google charge businesses for the ads when a user click on that ad. This process is called pay per click ads.
To make Pay-per-Click work, businesses hire expert PPC management services.
How PPC works?
In PPC ads are displayed based on auction. It is an automated process.
To make PPC work, advertiser or campaign manager target keywords.
With the help of tools like "Google Keyword Planner", advertiser find the relevant and targeted keywords. Then use those keywords in the title, description and other parts of the text ads.
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PPC is the short form used for Pay per Click. PPC is a popular marketing model that helps marketers to expand or boost their business campaigns and promotion. Recently we published this blog The Strategy and Trends of PPC in 2022-2023 This is helful to know more about PPC.